Xbox marketing boss Aaron Greenberg has commented the latest trend of the industry, battle royale games, and its impact on the way gamers play other titles that are available at the same time on the console.
Xbox marketing boss Aaron Greenberg has commented the latest trend of the industry, battle royale games, and its impact on the way gamers play other titles that are available at the same time on the console.
Interestingly, Greenberg’s vision is that Fortnite, the biggest game around in the genre now, isn’t taking other games’ fans because it’s actually creating new gamers.
“We were watching for the impact: is this going to impact our other third-party partners? And we largely haven’t seen that. For the large part, Fortnite seems to have been additive; it has definitely grown to gaming,” he told MCV UK.
“It’s a game that has brought a lot more people into gaming, and then the people that came in went and spent more time playing games.”
Greenberg believes that Fortnite brought in “people who were casual or very light gamers and they’re now spending more time playing. It just brought a lot of new people, which is great, it diversifies the population.”
Now that PUBG 1.0 has released on Xbox One and the game is apparently coming to PS4, there could be a bigger chance for Microsoft to try and make a game of its own in the battle royale genre. Theoretically, at least.
“The ability to get scale and to remove as many barriers as possible is definitely attractive, but you have to be careful about just focusing on a business model, as that alone doesn’t generate success,” he said.
“If you take a paid game and make it free-to-play that doesn’t mean it will be more successful, in many cases it could ruin a game. You see how many people are trying to do battle royale right now.”
A Fortnite Xbox One S bundle was announced earlier this week.
Published: Sep 28, 2018 09:31 am