The Super Mario Bros. Movie is nearly ready to leap out of the warp pipe and into cinemas, but fans should be aware that the film’s release date has received a last-minute change. Unlike many of the films that had their release pushed back over the past few years, usually a result of the pandemic, The Super Mario Bros. Movie is coming out earlier than expected.
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The Super Mario Bros. Movie hits theaters on April 5
The Super Mario Bros. Movie trailers and dedicated Nintendo Directs have already discussed the release date, as it was initially set for April 7. A post on the official Twitter page for the movie has confirmed that the date has changed and that The Super Mario Bros. Movie is now launching on April 5 in North America and most territories worldwide. The exception to this is Japan, where it launches on April 28.
This change means that The Super Mario Bros. Movie is launching on a Wednesday rather than a Friday, so it won’t follow the usual opening weekend ticket sales format that most blockbuster films use. This is an odd decision given that the first weekend sales are generally used as a metric for how well the film will perform in the following weeks. In this case, The Super Mario Bros. Movie is launching mid-week when people will likely have school or work the next day.
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Universal Pictures hasn’t explained why this change was made. The thinking behind it is unclear, as no blockbusters are releasing during the April 7 weekend that The Super Mario Bros. Movie would have been competing with. The initial positive reaction to the film’s trailer may have led to the studio wanting a slightly earlier release to build up a lot of buzz for that first weekend of sales, as lots of Mario fans will likely still show up for a Wednesday or Thursday showing.
Published: Feb 28, 2023 11:17 am