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Borderlands 3

Borderlands 3 Sold Five Million Copies In Five Days

This article is over 5 years old and may contain outdated information

Borderlands 3 is off to a record breaking start for Gearbox, Take 2, and the franchise as a whole after hitting five million sales in just five days.

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Borderlands 3 is off to a record-breaking start for Gearbox, Take-Two, and the franchise as a whole. According to figures released by Take-Two Interactive, five million people bought the game within the first five days of sale.

According to Take-Two, “Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window.”

The impressive sales figures take the Borderlands franchise to a cool $1 billion in net bookings. These numbers make it the second franchise in 2K history to hit this milestone.

It seems that the lack of a Steam release hasn’t done much to damage the game’s sales. All the calls of boycotts and various reasons to not purchase the game at all didn’t have a significant impact on the title.

The game also set another record for 2K, marking the highest percentage of the digital sale for a cross-platform, cross-distribution title. The game sold more than 70 percent of those five million copies digitally. It had the highest pre-order figures to date for 2K. Borderlands 3 set a new record to pre-order numbers on the Epic Games Store. This fact is less impressive because it is easily the most significant launch game the storefront has had for a PC exclusive rights to date.

No matter how you look at it, Borderlands 3 is off to an incredible start. It certainly seems to be continuing the series tradition of being a bit of a money-spinner for all involved.


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Image of Aidan O'Brien
Aidan O'Brien
Aidan O'Brien has been playing games for over three decades and has been writing about them for five years. When not getting stomped on by the creations of Hidetaka Miyazaki, he enjoys spending too much time in Warframe, Destiny 2 and any other ARPG with a solid grind. When not writing, he is doing inexplicable behind-the-scenes magic for GAMURS Group.